New Single: "Hell-To-The-No" Feat. Kitana [Explicit]

Hey Sexy People!
Our second single of the decade features the soultastic Kitana of Sister Anne!

Rock Hard! Rock Sexy!
- The Deacon
TheDeacon@MamasDirtyLilSecret.com

Week 9: MSi9W - Ready For the Onslaught of Press

Hey Sexy People!

It's the last week (#9) of the Music Success In Nine Weeks blogging contest held by Ariel Publicity Cyber PR!

So, the last chapter... I had to get our online press kit (or EPK) in shape for the onslaught of press.  It needs work, but all of the elements for a writer to quickly get the info on MDLS they need. The bio and pitch were there, but I did have to add some hi-res photos and MP3s.

A quick recap of our successes: got more folks out to our last show; was played on a couple of podcasts (Dancing Mattress Productions & Michael Angel's Cosmic Grab Bag #135); landed an interview on Sierra's I Write. You Should Read. blog; met some cool new artists via this contest; got some great merch ideas!; and the best... having much more focus on generating income so I can live off of the music!

This is far from over, but the past 9 weeks - OK, so maybe it was 11... - has been a cool-ass journey towards success. You always need people to push you forward and I want to give a sincere thanks to @cyberpr and @carlalynnehall for playing along. ;)

Yeah, Madison Square Garden, here we come!


Rock Hard! Rock Sexy!
- The Deacon


Purchase "In Your Mouth"
CD Baby
http://www.cdbaby.com/cd/mamasdls

iTunes
http://itunes.apple.com/us/album/in-your-mouth/id339466720


©2010 Mama's Dirty Li'l Secret

Week 8: MSi9W - Creating our Funnel or More Ass For Cash

Hey My Sexies!

It's week 8 of the Music Success In Nine Weeks blogging contest held by Ariel Publicity Cyber PR!

How do we make a living in this business?  Sell stuff.  Sell a lot of stuff.

Yeah, it sounds simple, but finding the right items that your audience wants to buy is fucking difficult.  I look to Gene Simmons as a master merch-mizer!  He'll even tell you that if he can slap a KISS logo on it, he'll make it available to buy.  Now we may not go as far as Gene, but our name lends itself to some great marketing.

 Of course, we'll have our CDs (get "In Your Mouth" here), our Mama's Dirty Li'l T-Shirts (available Spring '10!), and - soon come - Mama's Dirty Li'l Condoms with our tag line "Rock Hard! Rock Sexy!" Yeah, that's hot...

What can we offer down the line? When the time is right...

"Mama's Dirty Li'l Secret Society" - The official fan club.
"Mama's Dirty Li'l Thong" - with our logo on the front. ;)
"Mama's Dirty Li'l Hot Tub Club" - This may be an annual summer event. Yup, summer.
"Mama's Dirty Li'l Body Painting Party" - Another annual event. Summer.

"Mama's Dirty Li'l Whores" - I think we'll dub our fans this name. Because, like us, they're not slutty, but they are a little whorish.

Rock Hard! Rock Sexy!
- The Deacon


Purchase "In Your Mouth"
CD Baby
http://www.cdbaby.com/cd/mamasdls

iTunes
http://itunes.apple.com/us/album/in-your-mouth/id339466720


©2010 Mama's Dirty Li'l Secret

Week 7: MSi9W - Talkin' To MoFo's

Hey My Sexies!

It's week 7 of the Music Success In Nine Weeks blogging contest held by Ariel Publicity Cyber PR.

There is truly an art to networking.  The truth, that most people don't want to admit or accept, is that most people only care about themselves.  So, how do we turn that seemingly negative into a positive?  Simply let them talk about themselves and they'll love you forever.

Case in point: A bunch of us were in the hot tub and I asked each of the ladies a simple question about themselves and they just talked... and giggled... and talked... and giggled... I sat back, sipped on my drink, and through in a few "um hums," and "really?"  Those ladies still talk about how much fun they had that night.  I barely said a word.  Rock Sexy.

So, what about the drunk-ass guy at the club?  Ok, having to listen to him rant about the merits of the DIY movement for 15 minutes is a small price to pay for him supporting my career.  Hey, I might learn something.  Learning is cool.

Another way I look at it is that they've listened to me sing/say whatever the fuck I want for 45 minutes during a show, so I can give them a few minutes to talk back.


Another thanks to MSi9W for getting us played in the UK!  The simple task of putting our new single, "I Confess," on the Podsafe Network got it played on Dalecast - a UK-based podcast. Spreading the Sexy around the world, y'all


Rock Hard! Rock Sexy!
- The Deacon


Purchase "In Your Mouth"
CD Baby
http://www.cdbaby.com/cd/mamasdls

iTunes
http://itunes.apple.com/us/album/in-your-mouth/id339466720

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Mama's Dirty Li'l Secret
Twitter.com/MDLStweet

MySpace.com/MamasDirtyLilSecret

Facebook.com/MamasDirtyLilSecret

AfroPunk.com/profile/MamasDirtyLilSecret

YouTube.com/user/mdlstrio

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©2010 Mama's Dirty Li'l Secret

I Confess Video

Hey Sexies!
Here's the new hotness!



Rock Hard! Rock Sexy!
- MDLS


Purchase "In Your Mouth"
CD Baby
http://www.cdbaby.com/cd/mamasdls

iTunes
http://itunes.apple.com/us/album/in-your-mouth/id339466720


Mama's Dirty Li'l Secret
Twitter.com/MDLStweet

MySpace.com/MamasDirtyLilSecret

Facebook.com/MamasDirtyLilSecret

AfroPunk.com/profile/MamasDirtyLilSecret

YouTube.com/user/mdlstrio

©2010 Mama's Dirty Li'l Secret

it's good to give. . . but best not be taken!!

Week 6: Music Success in Nine Weeks - How Big Is Yours?

Hey Sexy People!

Before we jump in... I was having a hard time writing this post because I couldn't figure out how to explain this chapter.  Then it hit me - I hadn't done any of the tasks yet!  ...be right back...

It's week 6 of the Music Success In Nine Weeks blogging contest held by Ariel Publicity Cyber PR.

The size of your email list = the size of your income.

Damn. Um, um.

Another task you must do all of the time! I'm not saying that it's a bad thing nor that I'm not willing to do the task; it's just fucking boring. ;) Ariel gives her take on building our fan list so we can make some money.  I'm with that.

In addition to constantly thinking of who we can add to our list, I scheduled time once a week to sit down and build our email list.  I also had to create, what I'm calling, a "ready-letter" - an email ready to go to potential readers ("form letter" just sounds so impersonal).

Once we get up to a substantially-sized email list, we'll look to list trade with other bands and begin our text message list.  Yeah, texting is hot.

And, of course, we have the requisite "free MP3 when you sign up." 

However, I'm starting to question the effectiveness of this.  In theory, I totally believe it's a good idea.  But, in practice, I'm not finding it effective.  I say this because of the value perception.  What's the value of the MP3 if they don't know you?  I see these offers all over and not once have I signed up for a band's email list because of a free MP3.  I sign up because I like the band.  And if I really like the band, I'm happy to buy their music.

At this level, folks sign up after they see our show or when we get them while we're out networking or promoting.  I continually ask "what value are we providing to this person's life?"  If their perception is nothing, then it won't matter that it costs nothing.

It's like what happens when a band lets folks pay whatever they want for a CD at a show.  They usually end up making more money than if they asked for a set price.  It's about perceived value.  If one values something, they don't mind paying.

Thanks MSi9W!


Rock Hard! Rock Sexy!
- MDLS


Purchase "In Your Mouth"
CD Baby
http://www.cdbaby.com/cd/mamasdls

iTunes
http://itunes.apple.com/us/album/in-your-mouth/id339466720


Mama's Dirty Li'l Secret
Twitter.com/MDLStweet

MySpace.com/MamasDirtyLilSecret

Facebook.com/MamasDirtyLilSecret

AfroPunk.com/profile/MamasDirtyLilSecret

YouTube.com/user/mdlstrio

©2010 Mama's Dirty Li'l Secret

"I Confess" Tease

I know you're kinky; wishing for more; you scratch my back; and I'll lick yours.

Week 5: Music Success in Nine Weeks - Your Newsletter

Hey Sexy People!

It's week 5 of the Music Success In Nine Weeks blogging contest held by Ariel Publicity Cyber PR. Ariel explains that artists need to think of themselves as a commodity or product.  Unlike actors, musicians have a hard time thinking of themselves this way.  Fortunately, we have no qualms selling ourselves.  We're not slutty, but we're definitely pretty Whorish. Most musicians I know are just like sluts.  Nothing wrong with that per se; they put a lot of work into doing what they love, they're just not getting much in return.


So, what to do when you're not gigging?  You still have to communicate with your fans.  Consistently.  I started reading MSi9W before we released "In Your Mouth," so it was clear that we had to start talking with folks before it came out.  What made that clear was Ariel's example of how bands only send out their newsletter when they want to sell me something - a show, a new album, whatever.  The more I thought about it, the more I realized "yeah, I'm not their fucking fuck buddy..."

While most bands/artists send out their newsletters sporadically, I decided to do ours weekly!  Yeah, that's right, damnit!  It's been going out every Tuesday for the past 7 months.  I keep it quick and sexy and the response has been great.  Actual fan quotes:

"This is the best newsletter ever!" 

"I actually look forward to getting your newsletter every Tuesday!"

"Oh, my!"

Greeting, Guts & Getting.  That's the format Ariel suggests and it's perfect for me, being a short-form writer (although, these posts take way longer that I expect...)  I do one short graph for each section and try to be entertaining and, of course, sexy.  We haven't quite reached a thousand names on our list, so we're here continually building and providing some value in folks lives.

In conjunction with other techniques implemented from MSi9W, the other effect of communicating consistently is that we had more people at our last show!  So, yes, this stuff works.  Now that we know how to get them to the show, we have to keep them there.  That's were Tom Jackson picks up.

Another direct result of following MSi9W!

Ok, now you can sign up...

Sign up for our weekly quickie
Mama's Dirty Li'l Newsletter
and download
"They All Want Something"
for free!

Name: Email: We don't sell your email. You can unsubscribe at any time.

Rock Hard! Rock Sexy!
- MDLS


Purchase "In Your Mouth"
CD Baby
http://www.cdbaby.com/cd/mamasdls

iTunes
http://itunes.apple.com/us/album/in-your-mouth/id339466720


Mama's Dirty Li'l Secret
Twitter.com/MDLStweet

MySpace.com/MamasDirtyLilSecret

Facebook.com/MamasDirtyLilSecret

AfroPunk.com/profile/MamasDirtyLilSecret

YouTube.com/user/mdlstrio

©2010 Mama's Dirty Li'l Secret

"My Skills Induce Happiness"

"Is it a crime to say I’m the best? My skills induce happiness" From our new single, "I Confess," coming this month!