Mama's Dirty Li'l Secret - Rock Hard! Rock Sexy! The official blog of Mama's Dirty Li'l Secret. Get the inside on what's happening in our Dirty Li'l minds.
Hey Sexies,
So I thought I'd break down the meaning behind the lyrics to our 10th single of the decade "It's All In My Head." It's really about the fear we create in our own heads, but read on for a line-by-line analysis.
I'm feeling empty inside
inside my head His mind is numb, no happiness, no fun…
My heart feels like there's a void
but I'm not dead If there were a physical hole in his heart, he'd cease to exist in his physical body. Yet, we're full of spiritual holes and emotional holes and are still kicking around. Each of the 3 realms follow different rules, yet all 3 are affected by the others.
Fifteen-hundred miles in
Animal skin
Fifteen-hundred miles in
Original sin Traveling deep within the mind, we find we're simply animals. And in that same space, we're uniquely human; able to create our own fate – for good or bad.
It's all in my head Ultimately, we are the creators of our fears.
I place the blame upon you
sho' 'nuf not me He blame's everyone else for his problems and refuses to take responsibility for his own actions.
We'll have a drink on the floor
then I must be He can still hang out with his friends and pretend everything is all right. Until...
Traveling down that blood road
I use to heal
Traveling down that blood road
It's how I feel He's back in his own negative space because it feels comforting.
It's all in my head Most of our fears aren't based in reality; we conjure up our own demons.
I walk alone in the crowd
and they don't see
how really scared I'm am
but that can't be He pretends to be confident and really believes that no one see through his façade.
Black hole sucking me in
event horizon
Black hole sucking me in
I'll dive right in This is a metaphor for what happens in your own mind, there's a different perception from different angles.
(Geek alert: if you're not into science, just skip this…)
There is a debate about the properties of black holes amongst the world's two thought leaders in physics: Stephen Hawking and Leonard Susskind. I'm not taking sides on this one, but I'm using Susskind's perception as the metaphor. He believes that at the event horizon (the edge of a black hole) two, separate, events happen simultaneously depending on your vantage point. The first event being if you were looking from outside of the black hole, you would see a person for example freeze at the event horizon. The second event being if you were looking at the person from the event horizon, that person would seem like they were falling into the black hole. It's a theory, we don't know if it's true or not.
Hey Sexy,
Here are more photos from my time in PR this summer.
It rained almost every day, but it was still beautiful. None of the
rain lasted really long. It was all over within a 1/2 hour. Then it
went back to...
...this.
I love the view from the roof of the hotel.
There was a crowd around the cart just a few minutes before this shot was taken. The owner of the cart needed to go get change, so everyone went back to their beach chairs to wait. Hence the lone ice cart which read "Cocanut, [sic], Rainbow, Passion Fruit. Very Good."
On the corner of Calle de San Justo (San Justo Street) in Old San Juan
I totally forgot what street this is, maybe Calle San Francisco...
A wooden crucifix on a door in Old San Juan
Looking down Calle de San Justo toward the bay
At night in the ally between Calle Fortaleza and San Francisco.
I reuinted with my good friend the conga this weekend. This is what transpired of our reunion. A percussion menage a trois of the conga, clave and bass drum with me playing all 3 simultaneously. Shake it, baby, shake it!!
As the Mama's Dirty Li'l Song production team continues to churn out soul punk songs for your listening pleasure, see if you can guess who wrote what.
The Deacon travels internally exploring feelings of doubt and confusion with no resolution in sight (ie. "Why Don't You Love Me", "When I Sell My Soul", "Who Am I" ).
Damn channels rock's golden bravado of blatant sexuality and love gone bad (ie. "I, Confess", "She Only Wants You" and the fist-pumping chorus "Hell 2the No").
As the months progress, fans are encouraged to place their bets and guess:
"Which of the Two Wrote That Song for You"!!!
Good luck and tell us why you think who wrote what.
Mama has anointed this decade the "Decade of Doin'!" She says your dreams are fully formed galaxies, your path ahead is lit by stars, and now it's time to take action and do your thang!
So, the last chapter... I had to get our online press kit (or EPK) in shape for the onslaught of press. It needs work, but all of the elements for a writer to quickly get the info on MDLS they need. The bio and pitch were there, but I did have to add some hi-res photos and MP3s.
This is far from over, but the past 9 weeks - OK, so
maybe it was 11... - has been a cool-ass journey towards success. You
always need people to push you forward and I want to give a sincere
thanks to @cyberpr and @carlalynnehall for playing along. ;)
How do we make a living in this business? Sell stuff. Sell a lot of stuff.
Yeah, it sounds simple, but finding the right items that your audience wants to buy is fucking difficult. I look to Gene Simmons as a master merch-mizer! He'll even tell you that if he can slap a KISS logo on it, he'll make it available to buy. Now we may not go as far as Gene, but our name lends itself to some great marketing.
Of course, we'll have our CDs (get "In Your Mouth"here), our Mama's Dirty Li'l T-Shirts (available Spring '10!), and - soon come - Mama's Dirty Li'l Condoms with our tag line "Rock Hard! Rock Sexy!" Yeah, that's hot...
What can we offer down the line? When the time is right...
"Mama's Dirty Li'l Secret Society" - The official fan club. "Mama's Dirty Li'l Thong" - with our logo on the front. ;) "Mama's Dirty Li'l Hot Tub Club" - This may be an annual summer event. Yup, summer. "Mama's Dirty Li'l Body Painting Party" - Another annual event. Summer.
"Mama's Dirty Li'l Whores" - I think we'll dub our fans this name. Because, like us, they're not slutty, but they are a little whorish.
There is truly an art to networking. The truth, that most people don't want to admit or accept, is that most people only care about themselves. So, how do we turn that seemingly negative into a positive? Simply let them talk about themselves and they'll love you forever.
Case in point: A bunch of us were in the hot tub and I asked each of the ladies a simple question about themselves and they just talked... and giggled... and talked... and giggled... I sat back, sipped on my drink, and through in a few "um hums," and "really?" Those ladies still talk about how much fun they had that night. I barely said a word. Rock Sexy.
So, what about the drunk-ass guy at the club? Ok, having to listen to him rant about the merits of the DIY movement for 15 minutes is a small price to pay for him supporting my career. Hey, I might learn something. Learning is cool.
Another way I look at it is that they've listened to me sing/say whatever the fuck I want for 45 minutes during a show, so I can give them a few minutes to talk back.
Another thanks to MSi9W
for getting us played in the UK! The simple task of putting our new
single, "I Confess," on the Podsafe Network got it played on Dalecast -
a UK-based podcast. Spreading the Sexy around the world, y'all
Before we jump in... I was having a hard time writing this post because I couldn't figure out how to explain this chapter. Then it hit me - I hadn't done any of the tasks yet! ...be right back...
The size of your email list = the size of your income.
Damn. Um, um.
Another task you must do all of the time! I'm not saying that it's a bad thing nor that I'm not willing to do the task; it's just fucking boring. ;) Ariel gives her take on building our fan list so we can make some money. I'm with that.
In addition to constantly thinking of who we can add to our list, I scheduled time once a week to sit down and build our email list. I also had to create, what I'm calling, a "ready-letter" - an email ready to go to potential readers ("form letter" just sounds so impersonal).
Once we get up to a substantially-sized email list, we'll look to list trade with other bands and begin our text message list. Yeah, texting is hot.
And, of course, we have the requisite "free MP3 when you sign up."
However, I'm starting to question the effectiveness of this. In theory, I totally believe it's a good idea. But, in practice, I'm not finding it effective. I say this because of the value perception. What's the value of the MP3 if they don't know you? I see these offers all over and not once have I signed up for a band's email list because of a free MP3. I sign up because I like the band. And if I really like the band, I'm happy to buy their music.
At this level, folks sign up after they see our show or when we get them while we're out networking or promoting. I continually ask "what value are we providing to this person's life?" If their perception is nothing, then it won't matter that it costs nothing.
It's like what happens when a band lets folks pay whatever they want for a CD at a show. They usually end up making more money than if they asked for a set price. It's about perceived value. If one values something, they don't mind paying.
It's week 5 of the Music Success In Nine Weeks blogging contest
held by Ariel Publicity Cyber PR. Ariel explains that artists need to think of themselves as a commodity or product. Unlike actors, musicians have a hard time thinking of themselves this way. Fortunately, we have no qualms selling ourselves. We're not slutty, but we're definitely pretty Whorish. Most musicians I know are just like sluts. Nothing wrong with that per se; they put a lot of work into doing what they love, they're just not getting much in return.
So, what to do when you're not gigging? You still have to communicate with your fans. Consistently. I started reading MSi9W before we released "In Your Mouth," so it was clear that we had to start talking with folks before it came out. What made that clear was Ariel's example of how bands only send out their newsletter when they want to sell me something - a show, a new album, whatever. The more I thought about it, the more I realized "yeah, I'm not their fucking fuck buddy..."
While most bands/artists send out their newsletters sporadically, I decided to do ours weekly! Yeah, that's right, damnit! It's been going out every Tuesday for the past 7 months. I keep it quick and sexy and the response has been great. Actual fan quotes:
"This is the best newsletter ever!"
"I actually look forward to getting your newsletter every Tuesday!"
"Oh, my!"
Greeting, Guts & Getting. That's the format Ariel suggests and it's perfect for me, being a short-form writer (although, these posts take way longer that I expect...) I do one short graph for each section and try to be entertaining and, of course, sexy. We haven't quite reached a thousand names on our list, so we're here continually building and providing some value in folks lives.
In conjunction with other techniques implemented from MSi9W, the other effect of communicating consistently is that we had more people at our last show! So, yes, this stuff works. Now that we know how to get them to the show, we have to keep them there. That's were Tom Jackson picks up.
It's week 4 of the Music Success In Nine Weeks blogging contest
held by Ariel Publicity Cyber PR. In this chapter, it's all Web 2.0, or social. You need to be where your fans are. So, of course, we have to maintain our connections with our fans via several communities - and be active in each. Or, as Ariel says, it's like watering our garden of Rock Sexiness.
Ariel gives her essential list of the most popular social tools to be on, and also really finding the communities that work for your genre. There's no need for us hanging out in the GOP forums. Although... that may garner some good material...
It took about 6 months of consistency to build up to where we are now. Our MySpace page was the primary point of interaction, then we joined the other communities as we were able to manage each one. We began with Twitter and Facebook, then added Afro-Punk and our Blog (you're here). It's a lot of trial and error before we found the right mix.
Our pitch is present, our site loads quickly and we have no animated intro. The music player on the home page is Flash, but it's small, so it comes in quickly. There's a random image display on the home page, so every time you come back, you'll see a different image. It gives the feeling of the site being active. Fortunately, we have a relationship with a professional Web team, so our site was already in good shape (it's also SEO-friendly).
We have a consistent look throughout all of our spaces and we've customized where we can. You can't do much with Facebook and just a little with AfroPunk, but you know it's MDLS! Our colors are White & Black (a white base with black accents) which we carry through down to our instruments!
The one thing we needed to add was a free MP3 when fans sign up for Mama's Dirty Li'l Newsletter. The goal with that is to change the song every month... maybe.
This is week 2 of the MSi9W blogging contest! The assignment is basically to create an answer to the question "what do you sound like?" We gotta give folks some sort of context so they kind of understand our sound without having heard the Rock Sexy sound of Mama's Dirty Li'l Secret. Yes, of course, their life will change forever once they've entered into the world of Mama's Dirty Li'l Secret. (They're just not privy to that fact yet.)
We've actually been using our pitch for a while. But it did take a while to come up with the right one. The long version is "the bastard lovechild born of the torrid affair between Soul and Punk." Descriptive? It looks good in print, but when talk with folks we simply use "Soul punk" because folks seem to think they understand right away. The usual response is "oh, yeah, I get it, that's cool!" Well, that's exactly what the fuck we want.
As an example of the branding we've established, our current postcard (4x6) is to the left. <---- The front of the card simply has our name, a sexy photo, and our pitch.
...and the back of card has our name, urls and our tag line. We place a sticker in the extra space for whatever we're promoting at the time: "In Your Mouth" download, show date, etc. (see second example below).
Let us know what you think. Is it sexy enough for you?
my all time go to favorite concoction is that of Slayer & Sade. pulse rushes, fists clenched, (sport the war) to sweet, beauty, eternal love caress. totally addictive.